Phuket's property market is busy, well stocked and facing a test. Sales in the first half of 2026 rose, launches rose faster, and a very large volume of units is due to complete over the next two years while visitor numbers have flattened. For a buyer that means choice and negotiating room, and a need to be selective about location and product.
Supply: what is for sale and what is coming
In October 2026, 45,027 residential units were for sale across 403 projects. Condominiums are 83% of units and landed property 17%.
| Area | Units for sale | Share |
|---|---|---|
| Bang Tao and Cherngtalay | 17,388 | 39% |
| Rawai | 5,334 | 12% |
| Karon | 4,340 | 10% |
| Wichit | 3,007 | 7% |
| Kamala | 2,406 | 5% |
| Other locations | 12,552 | 27% |
Launches and sales by half year:
| First half 2026 | Condominiums | Villas |
|---|---|---|
| Units launched | 4,487, up 20.9% on a year earlier | 224, down 58.0% |
| Units sold | 4,017, up 10.6% | 233, down 18.5% |
| Cumulative sales rate | 71.9% | 72.6% |
Publicly listed developers supplied more than half of the new condominium launches. Only 1,196 condominium units were completed in the half because of construction delays, which pushes deliveries back: 10,233 units are scheduled for the second half of 2026 and 11,438 for 2027, in a total future pipeline of 28,211. That is a real risk of oversupply.
The villa market is quieter: no luxury project was launched and some announced schemes were cancelled.
The market corrected in 2025: condominium launches fell 51.7% to 5,073 units and sales fell 24.8% to 4,455.
Branded residences
Phuket is the largest Asian resort market for branded residences by unit count, with 4,953 branded units, 11% of residential supply. Half are in Bang Tao and Cherngtalay, followed by Rawai with 20% and Kamala with 15%. About 2,000 units, 39% of the total, are due to complete from 2027 onwards.
The hotel pipeline points the same way: 30 hotels with 5,517 rooms, 85% of them branded. Names scheduled include JW Marriott Chalong Bay and W Phuket Nai Harn Beach in 2027 and The Ritz-Carlton Phuket in 2028.
Airport and tourism
| Period | Passenger arrivals, Phuket International Airport |
|---|---|
| 2019 | 9.07 million |
| 2024 | 8.65 million |
| 2025 | 8.76 million |
| January to September 2025 | 6.26 million |
| January to September 2026 | 6.13 million |
Arrivals in 2025 were about 97% of the 2019 level. The first nine months of 2026 were 2% lower, with international passengers 62% of the total. Russia remained the largest market at about 703,000 arrivals, and China was second at 501,000, up 12.9%. Part of the first-half dip came from the cancellation of about 1,000 flights from the Middle East.
Hotels held their ground. Upper-end hotels reached first-half occupancy of 76.8%, down from 80.0%, with the average daily rate up 5.3% to THB 7,117. Across a wider sample, occupancy was 67.7% and the rate THB 5,658.
Capacity is the constraint. The airport's second phase is planned to lift capacity from 12.5 million to 18 million passengers a year by 2030. Most new hotel rooms and branded residences arrive before that capacity is ready.
Price levels
In June 2026 condominium prices across the island generally ranged from THB 125,000 to 160,000 per sqm. Averages in the prime west-coast areas were much higher: THB 283,975 in Bang Tao, THB 197,000 in Layan and THB 182,375 in Kamala.
The 2025 medians give the spread by product: THB 144,000 per sqm for condominiums, THB 70,000 for villas and other landed property, and THB 181,000 for branded condominiums against THB 141,000 for unbranded ones.
Who is buying
In the first half of 2026, 67% of buyers were foreign, with British, Russian, Canadian, Indian and American buyers prominent. Russian buying is beginning to slow, and developers are turning to expatriates based in the Middle East and to buyers from India and Europe. Sales made on projected rental returns, often without a visit, will not last if the returns are not delivered.
What to take from it
- Be selective. Supply is concentrated in Bang Tao and Cherngtalay.
- Test the rent. Read rental yields in Thailand and hotel-managed and rental pool schemes before accepting a projection.
- Watch delivery. Delays are common. See the off-plan buying process.
- Mind the currency. At the end of 2025 a strong baht was reducing foreign purchasing power.
See Phuket for district detail. None of these figures is a forecast, so take independent advice on any specific project.
