# Phuket property market 2026: supply, prices and launches

Source: https://www.thailandpropertyinvestor.com/journal/phuket-property-market-2026
Updated: 2026-11-14
Publisher: Thailand Property Investor (Omnia Capital Group)

## The short answer

Phuket in 2026 is active and heavily supplied. In September 45,027 residential units were for sale across 403 projects, and the future condominium pipeline of 28,211 units carries a real risk of oversupply. Sales have held: 4,017 condominiums sold in the first half, up about 10%. Airport arrivals recovered to 8.76 million in 2025 and slipped 2% in the first nine months of 2026. Condominium prices generally run from THB 125,000 to 160,000 per sqm, and far higher in Bang Tao.

## Key points

- Phuket had 45,027 residential units for sale across 403 projects in September 2026, of which 83% were condominiums and 39% were in Bang Tao and Cherngtalay.
- Developers launched 4,487 condominium units and sold 4,017 in the first half of 2026, with a future pipeline of 28,211 units.
- Branded residences account for 4,953 units, 11% of supply, and 39% of them are due to complete from 2027 onwards.
- Passenger arrivals at Phuket International Airport reached 8.76 million in 2025, against 9.07 million in 2019, and were 6.13 million in January to September 2026, down 2%.
- Average condominium prices in June 2026 were THB 283,975 per sqm in Bang Tao, THB 197,000 in Layan and THB 182,375 in Kamala.
- Of Phuket buyers in the first half of 2026, 67% were foreign.

Phuket's property market is busy, well stocked and facing a test. Sales in the first half of 2026 rose, launches rose faster, and a very large volume of units is due to complete over the next two years while visitor numbers have flattened. For a buyer that means choice and negotiating room, and a need to be selective about location and product.

## Supply: what is for sale and what is coming

In October 2026, 45,027 residential units were for sale across 403 projects. Condominiums are 83% of units and landed property 17%.

| Area | Units for sale | Share |
|---|---|---|
| [Bang Tao](https://www.thailandpropertyinvestor.com/areas/phuket/bang-tao) and Cherngtalay | 17,388 | 39% |
| [Rawai](https://www.thailandpropertyinvestor.com/areas/phuket/rawai-nai-harn) | 5,334 | 12% |
| [Karon](https://www.thailandpropertyinvestor.com/areas/phuket/kata-karon) | 4,340 | 10% |
| Wichit | 3,007 | 7% |
| [Kamala](https://www.thailandpropertyinvestor.com/areas/phuket/kamala) | 2,406 | 5% |
| Other locations | 12,552 | 27% |

Launches and sales by half year:

| First half 2026 | Condominiums | Villas |
|---|---|---|
| Units launched | 4,487, up 20.9% on a year earlier | 224, down 58.0% |
| Units sold | 4,017, up 10.6% | 233, down 18.5% |
| Cumulative sales rate | 71.9% | 72.6% |

Publicly listed developers supplied more than half of the new condominium launches. Only 1,196 condominium units were completed in the half because of construction delays, which pushes deliveries back: 10,233 units are scheduled for the second half of 2026 and 11,438 for 2027, in a total future pipeline of 28,211. That is a real risk of oversupply.

The villa market is quieter: no luxury project was launched and some announced schemes were cancelled.

The market corrected in 2025: condominium launches fell 51.7% to 5,073 units and sales fell 24.8% to 4,455.

## Branded residences

Phuket is the largest Asian resort market for [branded residences](https://www.thailandpropertyinvestor.com/guides/branded-residences-in-thailand) by unit count, with 4,953 branded units, 11% of residential supply. Half are in Bang Tao and Cherngtalay, followed by Rawai with 20% and Kamala with 15%. About 2,000 units, 39% of the total, are due to complete from 2027 onwards.

The hotel pipeline points the same way: 30 hotels with 5,517 rooms, 85% of them branded. Names scheduled include JW Marriott Chalong Bay and W Phuket Nai Harn Beach in 2027 and The Ritz-Carlton Phuket in 2028.

## Airport and tourism

| Period | Passenger arrivals, Phuket International Airport |
|---|---|
| 2019 | 9.07 million |
| 2024 | 8.65 million |
| 2025 | 8.76 million |
| January to September 2025 | 6.26 million |
| January to September 2026 | 6.13 million |

Arrivals in 2025 were about 97% of the 2019 level. The first nine months of 2026 were 2% lower, with international passengers 62% of the total. Russia remained the largest market at about 703,000 arrivals, and China was second at 501,000, up 12.9%. Part of the first-half dip came from the cancellation of about 1,000 flights from the Middle East.

Hotels held their ground. Upper-end hotels reached first-half occupancy of 76.8%, down from 80.0%, with the average daily rate up 5.3% to THB 7,117. Across a wider sample, occupancy was 67.7% and the rate THB 5,658.

Capacity is the constraint. The airport's second phase is planned to lift capacity from 12.5 million to 18 million passengers a year by 2030. Most new hotel rooms and branded residences arrive before that capacity is ready.

## Price levels

In June 2026 condominium prices across the island generally ranged from THB 125,000 to 160,000 per sqm. Averages in the prime west-coast areas were much higher: THB 283,975 in Bang Tao, THB 197,000 in [Layan](https://www.thailandpropertyinvestor.com/areas/phuket/layan) and THB 182,375 in Kamala.

The 2025 medians give the spread by product: THB 144,000 per sqm for condominiums, THB 70,000 for villas and other landed property, and THB 181,000 for branded condominiums against THB 141,000 for unbranded ones.

## Who is buying

In the first half of 2026, 67% of buyers were foreign, with British, Russian, Canadian, Indian and American buyers prominent. Russian buying is beginning to slow, and developers are turning to expatriates based in the Middle East and to buyers from India and Europe. Sales made on projected rental returns, often without a visit, will not last if the returns are not delivered.

## What to take from it

- **Be selective.** Supply is concentrated in Bang Tao and Cherngtalay.
- **Test the rent.** Read [rental yields in Thailand](https://www.thailandpropertyinvestor.com/guides/rental-yields-in-thailand) and [hotel-managed and rental pool schemes](https://www.thailandpropertyinvestor.com/guides/hotel-managed-and-rental-pool-schemes) before accepting a projection.
- **Watch delivery.** Delays are common. See the [off-plan buying process](https://www.thailandpropertyinvestor.com/guides/off-plan-buying-process).
- **Mind the currency.** At the end of 2025 a strong baht was reducing foreign purchasing power.

See [Phuket](https://www.thailandpropertyinvestor.com/areas/phuket) for district detail. None of these figures is a forecast, so take independent advice on any specific project.

## Questions

### Is Phuket oversupplied?

Not yet on the sales figures, but the risk is real. 71.9% of condominium supply is sold, and sales rose about 10% in the first half of 2026. But 10,233 units are scheduled to complete in the second half of 2026 and 11,438 in 2027, and that volume needs watching. Resale and rental competition will intensify where new stock is concentrated.

### Has tourism to Phuket recovered?

Largely. Airport passenger arrivals were 8.76 million in 2025, about 97% of the 2019 figure of 9.07 million. The first nine months of 2026 were 2% lower than a year earlier at 6.13 million. Tourism revenue held at about THB 400 billion, with international visitors providing 92% of it.

### Which part of Phuket has the most new supply?

Bang Tao and Cherngtalay. The area holds 17,388 of the units for sale, 39% of the island's total, half of its branded residences and 22% of the hotel rooms in the pipeline. It also has the highest average condominium prices. Rawai follows with 12% of residential supply and Karon with 10%.

### Are villa sales holding up?

Sales are steadier than launches. 233 villas sold in the first half of 2026 and 224 were launched, with launches down 58% on a year earlier and no new luxury projects. Some developers have cancelled announced schemes. Villas inside mixed-use estates near schools, wellness and retail are selling better than isolated projects.

## Sources

- [C9 Hotelworks, Phuket Property, Hospitality and Branded Residences Market Update, October 2026](https://c9hotelworks.com/wp-content/uploads/2026/11/Phuket-Property-Hospitality-Branded-Residences-2026.pdf)
- [C9 Hotelworks, Phuket market update 2026, new supply clusters in Bang Tao and Cherngtalay, 25 October 2026](https://c9hotelworks.com/news/phuket-market-update-2026-tourism-revenue-holds-steady-as-new-supply-clusters-in-bang-tao-cherngtalay)
- [CBRE Thailand, Phuket Overall Figures H1 2026](https://mktgdocs.cbre.com/2299/7b68866d-cef2-42d1-b483-000a7e5f4bd6-357448943/Phuket-Overall-Figures-H1_2026.pdf)
- [Knight Frank Thailand, Bangkok and Phuket Hotel Market H1 2026](https://content.knightfrank.com/research/2972/documents/en/bangkok-phuket-hotel-market-h1-2026-12985.pdf)
- [The Nation, Phuket condominium and villa supply, sales and prices by area, 18 June 2026](https://www.nationthailand.com/business/property/40067571)
- [The Nation, CBRE on foreign buyers in Bangkok and Phuket, 19 August 2026](https://www.nationthailand.com/business/property/40069998)
- [C9 Hotelworks, Phuket Property Market Update, May 2025 (median prices)](https://c9hotelworks.com/market_reports/phuket-property-market-update-may-2025)
- [C9 Hotelworks, Asia Branded Residences Market Review 2026, via Hospitality Net, June 2026](https://www.hospitalitynet.org/news/4133005/)
- [C9 Hotelworks, from boom to balance, Phuket's next property cycle, 30 December 2025](https://c9hotelworks.com/news/from-boom-to-balance-phukets-next-property-cycle)