# Branded residence

Source: https://www.thailandpropertyinvestor.com/glossary/branded-residence

**Definition:** A branded residence is a home sold under the name of a hotel or luxury brand, which sets the design and service standards and usually manages the property under a licence and management agreement with the developer.

The brand is rarely the developer. A Thai developer builds and sells the homes and pays the brand for its name, design review and operating team. Buyers typically pay a premium over comparable unbranded property, and higher common-area fees for hotel-level services.

What you are buying depends on the documents, so ask about:

- The length of the brand agreement, and what happens to the name, the services and the fees if it ends or is terminated.
- Whether the residences share a site and a hotel licence with an operating hotel, which decides whether nightly letting is lawful.
- The terms of any rental programme: revenue split, owner usage and exit rights.
- A full schedule of running costs, including brand and reserve charges.

The ownership rules are the same as for any Thai property. Condominium-format residences can be bought freehold within the foreign quota. Villas are normally sold on a registered lease of up to 30 years. See [branded residences in Thailand](https://www.thailandpropertyinvestor.com/guides/branded-residences-in-thailand) and [hotel-managed and rental pool schemes](https://www.thailandpropertyinvestor.com/guides/hotel-managed-and-rental-pool-schemes).